{"product_id":"sooaura-lp","title":"LP SooAura | Reverse-ageing Adaptive Foundation (LP)","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eCreated with Korean beauty innovation and designed for 50+. It \u003cstrong\u003esoftens wrinkles, disguises age spots and revives tired-looking skin \u003c\/strong\u003e— then finishes with a perfect, self-adjusting shade match.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAdapts to your skin tone\u003c\/li\u003e\n\u003cli\u003eHides imperfections\u003c\/li\u003e\n\u003cli\u003eNatural look, 16+ hours\u003c\/li\u003e\n\u003cli\u003eWith SPF 15\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eWomen Who've Given Up On Foundation\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0951\/4333\/0084\/files\/PP_2_40b668a2-0c9d-4ae6-ae2d-979542317543.jpg?v=1790165427\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eClaire D.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\"I get so little sleep with work pressures and it was starting to show. \u003cstrong\u003eThis evens my skin out and I end up looking well rested\u003c\/strong\u003e, which is quite an achievement believe me. One pump covers my entire face. Bye bye to all my other foundations.\"\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0951\/4333\/0084\/files\/PP_10_429674c4-d4eb-42a1-ac62-7b25bd7368b3.jpg?v=1790165427\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGemma H.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\"Over the years I've spent hundreds of pounds on expensive brands that promised a lot but didn't deliver. \u003cstrong\u003eTrust me, this is the one. It even matches my skin when I have a tan. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eI get so many compliments now\u003c\/strong\u003e, beautiful skin, glowing, radiant. Ordering my third bottle.\"\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0951\/4333\/0084\/files\/PP_6_2ba6a7df-daea-42b7-8665-d892d9d489ef.jpg?v=1790165427\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDenise M.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\"Tried everything from chemit's own brand up to the posh counters, always the same story, cakey by lunchtime and sitting in my lines. \u003c\/p\u003e\n\u003cp\u003eWore this to my daughter's wedding, cried half the day and it didn't budge.\u003cstrong\u003e I'd have paid double if I'm honest.\"\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0951\/4333\/0084\/files\/LP_1_e8991278-dd14-4146-aa41-2e71e22fa946.jpg?v=1790159335\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eFoundation That Adapts To You\u003c\/h2\u003e\n\u003cp\u003eMeet the foundation that takes the guesswork out of beauty. Our colour-changing formula adjusts seamlessly to fair-to-medium skin tones, giving you a radiant, natural finish that looks like your skin, only better.\u003c\/p\u003e\n\u003cp\u003eIt blurs imperfections, softens fine lines, and neutralises redness in seconds — all while protecting with SPF 15. One shade, endless confidence. Just apply, blend, and watch the transformation.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAdapts to your skin tone\u003c\/li\u003e\n\u003cli\u003eHides imperfections\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0951\/4333\/0084\/files\/PP_1_2a072f66-f4d6-4c38-90a3-a56f32ce4381.jpg?v=1790165427\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eHow Does It Work?\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eAS YOU BLEND\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIntelligent Pigments Wake Up\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eAt first touch the pigments look soft and neutral. As you smooth the formula across your skin, the micro-pigments disperse and warm up, reading the natural blend of tones your complexion needs.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWITHIN SECONDS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eYour Exact Shade Appears\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe formula shifts to match your unique warmth and undertone — no guesswork, no harsh lines. Redness is neutralised and imperfections blur into a seamless, second-skin finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e16+ HOURS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAll-Day Flawless Finish\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eLightweight coverage that stays put without settling into fine lines, oxidising or feeling heavy. Just your skin — smoother, more even and protected with SPF 15.\u003c\/p\u003e\n\u003ch2\u003eWe Don't Just Promise Results. We Prove Them\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e94%: Said\u003c\/strong\u003e their skin looked instantly more even and radiant*\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e97%: Said\u003c\/strong\u003e it matched their exact tone with no orange cast*\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e92%: Said \u003c\/strong\u003ethey started getting compliments on their skin*\u003c\/p\u003e\n\u003cp\u003e*Based on an 8-week trial of 76 women using SooAura Adaptive Foundation.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0951\/4333\/0084\/files\/PP_17.jpg?v=1790165427\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 class=\"mu-ic-title\"\u003eIngredients That Go In — Not Just In\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0951\/4333\/0084\/files\/PP_3_1e37e4ae-1779-48c4-8edc-c59aed3d5098.jpg?v=1790165427\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eGlycerin\u003c\/h3\u003e\n\u003cp\u003eSkin-loving glycerin for all-day hydration\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHYDRATING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0951\/4333\/0084\/files\/PP_4_8cff016e-744a-4e34-8bcc-5c9860c455e3.jpg?v=1790165427\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eVitamin E\u003c\/h3\u003e\n\u003cp\u003eNourishes and protects with skin-soothing Vitamin E\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNOURISHING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0951\/4333\/0084\/files\/PP_9_6a78e609-156a-4bf2-af23-f87ee45a73d9.jpg?v=1790165427\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eMica\u003c\/h3\u003e\n\u003cp\u003eNatural mineral pigments for a soft, healthy glow\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNATURAL\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0951\/4333\/0084\/files\/PP_8_78a3b927-31f9-4c0c-80d9-4ef05b810206.jpg?v=1790165426\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eBringing Korean Beauty To Your Skin\u003cbr\u003e\n\u003c\/h2\u003e\n\u003cp\u003eSooAura began with a simple belief borrowed from Korean skincare — your makeup should care for your skin, not just cover it.\u003c\/p\u003e\n\u003cp\u003eWe brought that idea home to you.\u003c\/p\u003e\n\u003ch3\u003eVisible results in seconds\u003c\/h3\u003e\n\u003cp\u003eWatch it adapt to your exact skin tone as you blend\u003c\/p\u003e\n\u003ch3\u003eTrusted by 50,000+ women\u003c\/h3\u003e\n\u003cp\u003eJoin thousands who stopped shade-matching for good\u003c\/p\u003e\n\u003ch3\u003eClean \u0026amp; cruelty free\u003c\/h3\u003e\n\u003cp\u003eVegan formula with skin-nourishing ingredients\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0951\/4333\/0084\/files\/Hero_LP.jpg?v=1790160044\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eWhat makes it different?\u003c\/h3\u003e\n\u003cp\u003eOur adaptive pigment formula removes the need to choose a shade. As you blend, micro-encapsulated pigments react to your skin’s warmth and undertones, shifting within seconds to match your unique complexion. \u003c\/p\u003e\n\u003cp\u003eMade for fair to medium tones, it evens redness, blurs imperfections, and melts into the skin for a seamless, second-skin finish.\u003c\/p\u003e\n\u003ch3\u003eDoes it work on my skin?\u003c\/h3\u003e\n\u003cp\u003eOur Colour Changing Foundation is suitable for all skin tones above and in between.\u003c\/p\u003e\n\u003ch3\u003eHow do I use it?\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eStep 1: Create the Perfect Canvas\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eStart with moisturised skin. Smooth on your go-to primer or hydrating cream to create an even base that helps your foundation glide on seamlessly.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep 2: Build Your Base\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDispense one pump onto the back of your hand. Using a brush, dot foundation on your forehead, cheeks, nose, and chin. Blend outward from the centre of your face using circular motions for a naturally soft, medium coverage finish with a velvety matte texture.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep 3: Customise Your Coverage\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eWant more coverage in specific areas? Layer a second application on any spots that need extra attention—blemishes, redness, or discolouration—and blend seamlessly into your base.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep 4: Lock It In\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBrighten under-eyes with your favourite concealer, then lightly dust translucent powder across your T-zone (forehead, nose, and chin) to control shine and keep your look fresh all day.\u003c\/p\u003e\n\u003ch3\u003eHow long does it last?\u003c\/h3\u003e\n\u003cp\u003eUp to 16 hours of comfortable wear. It won't oxidise, fade or transfer, and stays breathable and lightweight all day.\u003c\/p\u003e\n\u003ch3\u003eWhat's the coverage like? Can I make it lighter or heavier?\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eOne layer gives a natural, skin-but-better medium coverage. Sheer it out with less product, or layer a little more where you want it — it builds without ever looking cakey.\u003c\/p\u003e\n\u003ch3\u003eWill it break me out or irritate sensitive skin?\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eIt's a gentle, non-comedogenic, fragrance-free formula made with skin-loving Centella Asiatica and Vitamin E — designed to sit comfortably on sensitive and mature skin.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Renvords","offers":[{"title":"Default Title","offer_id":56374881845540,"sku":"UUnx8kQ32g","price":29.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/4333\/0084\/files\/PP_13.jpg?v=1790165427","url":"https:\/\/renvords.com\/products\/sooaura-lp","provider":"Renvords","version":"1.0","type":"link"}