10 reasons why anti-hair-loss shampoos are causing women over 50 to lose their hair every day, and what they should use instead
Researched and written by Anna Johnson, a master hairdresser with 23 years’ experience behind the hairdressing chair
“A brush full of hair every morning.
A parting that gets wider with every passing year.
Your eyes darting towards the drain as soon as the water starts to run. It’s not your hair care routine that’s to blame.
It’s a hormone that has been stifling your hair roots since the menopause.
And the solution is simpler than you think.”
1. Every morning, you brush the hair out of your brush and quickly throw it away
The same routine every morning: you brush the hair out of your brush. Millions of women recognise this moment.
The tuft of hair between your fingers, the quick, checking glance, and the way you throw it away before you have time to look at it for too long.
What feels like part of your morning routine is, in fact, a daily tally: that’s how many hair roots have given up over the last 24 hours. It’s not normal.
And it doesn’t have to continue.
2. The problem isn’t your hair care routine. The problem is a hormone that is stifling your hair follicles
You’re not using the wrong shampoo. You’re fighting the wrong enemy.
The real enemy is called DHT, a breakdown product of the body’s own hormones.
DHT attaches itself to the hair follicle and squeezes it with every cycle. First, the hair becomes thinner, then shorter, and eventually it stops growing back.
For decades, your oestrogen protected your hair follicles.
Since the menopause, that protection has disappeared, and DHT has been given free rein.
The result: in up to 9 out of 10 women with increasingly thinning hair, DHT is the cause.
Not your hair care routine. Not stress. It’s not your fault.
3. That’s why everything you’ve tried so far was doomed to fail
Almost all my clients have already tried these. And almost all of them have hit the same brick wall:
Hairlust Grow Perfect & L’Oréal Elvital Growth Booster: Caffeine and growth complexes temporarily stimulate the hair follicle.
Then the shampoo is rinsed out. DHT continues to work round the clock.
Nioxin & Scandinavian Biolabs: Your hair feels fuller and well-nourished. But these products mainly work on the hair shaft and the scalp environment. The pressure of DHT on the hair follicle is a different problem.
Priorin & biotin capsules from Apoteket: Vitamins nourish the hair. But vitamins cannot stop a hormone.
The result is a bathroom cupboard full of expensive disappointments, and the quiet conviction that nothing can help against hair loss.
Understandable. But wrong.
4. New hair doesn’t come from caffeine. It comes from three things that almost all shampoos skimp on
The fact that almost nobody knows: Hair doesn’t grow back because you ‘strengthen’ it.
It grows back when the pressure on the hair root is relieved. And this is exactly where most manufacturers skimp:
A full-strength DHT blocker removes the pressure from the hair root round the clock, rather than just stimulating it for two minutes
A sulphate-free formula keeps the scalp calm. An irritated scalp doesn’t absorb anything
Keratin instantly thickens the hair that’s still there, whilst new hair grows from underneath
Even Boots and McCabe’s Pharmacy are now writing about rosemary for hair loss, after research has shown that it promotes just as much new hair growth as minoxidil, but without the side effects.
5. A shampoo designed precisely according to this principle: FlexQW™
In my 23 years behind the hairdressing chair, I have come across just one shampoo that consistently incorporates all three elements: FlexQW™. Unlike ordinary ‘anti-hair loss shampoos’, which only stimulate the hair root for a short while, FlexQW contains all three:
A full dose of DHT blockers: exactly the amount used in the study.
Sulphate-free and paraben-free: the scalp remains calm
Keratin: noticeably thicker hair after just the first few washes
Simply replaces your old shampoo: 3 to 4 washes a week, no prescription and no doctor’s appointment
You wash your hair just as you normally would. The difference happens at the hair root.
6. Here’s what women say after they’ve switched
Three things come up in almost every review:
94 per cent say they see less hair in their brushes and down the drain, most from week 2
87 per cent see the first baby hairs along the hairline after 4 to 6 weeks
91% say that someone else noticed the difference first
The most common word? “Finally.”
“My hairdresser spotted the new little strands of hair before I’d even said anything. I
ordered another bottle that very day,” says Karin B., 58.
7. Particularly effective during and after the menopause
During and after the menopause, oestrogen’s protective effect on the hair roots disappears.
This is precisely when hair quality deteriorates most rapidly. And this is precisely when caffeine shampoos are at their most ineffective.
FlexQW targets this very gap: the rosemary extract takes over the protection that your body no longer provides. No hormones. No prescription. No withdrawal effects.
Even hereditary hair loss isn’t about hair care, but about the mechanism. Hereditary means DHT-sensitive.
And DHT is exactly what FlexQW blocks.
8. Over 12,500 women have already stopped searching
Over 12,500 women in Ireland have already switched, many of them after several years of using Hairlust, Nioxin and capsules.
“I used Hairlust for three years. Three years. The difference with FlexQW was greater after one month than it had been during the whole time before,” says Birgitta R., 61.
“After six weeks, my husband asked if I’d been to the hairdresser’s. I’d just had a shower,” says Ingrid K., 54.
The pattern is always the same: the first bottle is a trial.
The second order arrives within a few weeks.
And as the subject matter is private, the parcel is delivered in plain packaging.
No one can see what you’ve ordered.
9. Try it risk-free, no ifs or buts
Try it risk-free for 30 days: wash, brush and assess the results in the mirror.
If your hair doesn’t become thinner, you’ll get your money back, no questions asked.
Right now, you’ll also get 50% off + free delivery.
FlexQWis sold directly to you, with no chemists, middlemen or mark-ups.
The only risk? That your old shampoo will be left in the bathroom cupboard for good.
10. The fact that you’ve read this far means only one thing: you’ve been searching long enough
Most women who read this article right to the end have been losing their hair for 10 or 15 years.
And they’ve accepted it because everyone has told them the same thing:
- it’s your age.
- It’s hormonal.
- There’s nothing you can do about it.
Well, there is.
You recognise that look down at your hairbrush.
You’ve put up with it for years. Now you know what’s really behind it, and over 12,500 women have already proven that things can be different.
You can still save the hair follicles that are still alive today.
If you’ve read this far, the answer is yes.
The discount is valid whilst stocks last. The rosemary extract is produced in small batches, and the last batch sold out in 11 days.
FlexQW™ Shampoo
50% off + FREE DELIVERY, only whilst stocks last.
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