It's not the cheapest lipstick, but it's worth every penny. The pH-reactive formula means you're not wasting money on shades that don't suit you. The water-resistant, all-day wear means you're not constantly reapplying. The moisturising formula means your lips stay healthy. Good value when you look at the bigger picture.

I'm quite particular about buying cruelty-free cosmetics, so the fact this lipstick is vegan and paraben-free was already a plus. But the product itself is excellent too — the colour-changing formula creates a shade that suits my skin perfectly, it's moisturising, and it genuinely lasts all day. Ethical and effective.

First colour-changing lipstick I've ever tried. Took me a couple of applications to fully understand how the pH-reactive formula works and what to expect. Once I got it, I was really impressed. The colour-changing effect is clever, the moisturising blend is noticeable, and it lasts all day. Just wish there'd been clearer instructions for first-time users.

I've tried dozens of lipsticks and always felt like something was off — either the colour wasn't right, or it dried me out, or it smudged everywhere. This product genuinely solves all those problems. The colour adapts to suit me, it's moisturising, it lasts all day without budging. I'm not exaggerating when I say this is a game-changer.

Got this for my sister's birthday last month. She's been raving about it non-stop — the pH-reactive formula, the all-day wear, the fact it doesn't smudge through kissing. She's already asked if I can get her another shade. As a bloke, I don't know much about lipsticks, but I know when someone's genuinely impressed, and she definitely is.

I'm 48 and very conscious about lipsticks that make fine lines look worse. This one actually smooths and plumps without emphasising anything. The moisturising formula is genuinely gentle, and the colour-changing effect gives a natural, flattering result. It's become part of my daily routine. Brilliant product.

She'd been mentioning she wanted a lipstick that wouldn't dry out her lips and would last through a full day. This ticks both boxes. The moisturising formula with hyaluronic acid keeps her lips plump and comfortable, and the water-resistant properties mean she's not reapplying constantly. She's very happy with it.

I was sceptical about the pH-reactive formula when I bought this, thought it might be marketing nonsense. But it actually works — you apply it and it genuinely shifts into a shade that suits your skin tone. It's not subtle either, you can see the transformation happening. Brilliant innovation and the lipstick performs beautifully too.

Water-resistant lipstick that actually lives up to the claim. Wore it through a gym session, a shower, and a coffee date — barely faded. Most products claim this and fail, but this one genuinely delivers. Combined with the fact it doesn't feel heavy or mask-like, it's become my go-to lipstick.

The lipstick itself is brilliant — colour-changing formula works perfectly, lasts all day without smudging, and the moisturising blend is noticeable. My only gripe is the packaging feels a bit flimsy and it arrived with a tiny dent on the tube. Didn't affect the product inside, but it was a bit disappointing opening it. Still rating it highly because the product quality is undeniable.

I've got quite sensitive lips and most cosmetics irritate them. This formula is gentle enough that I can wear it without any issues. The moisturising blend keeps everything comfortable, and I've had no reaction whatsoever. Combined with the fact it's cruelty-free, I'm genuinely happy with this purchase.

Most lipsticks feel like a thick mask on my lips, but this one's different. The shea butter and hyaluronic acid actually nourish without making everything feel claggy or sticky. I can wear this all day and forget I've got it on, which is exactly what I want. The fact it's vegan and paraben-free is a bonus.

She's been using this for about six weeks now. Says it's the best lipstick she's owned — doesn't dry her lips out, lasts through her whole workday without touching up, and she loves that the colour suits her perfectly because of the colour-changing formula. She's mentioned it to her mates too, so I reckon you'll get more sales from her friend group.

I'm the type who buys lipstick in a shop and it looks completely different at home. It's genuinely frustrating. This product solves that problem entirely — the pH-reactive formula means the colour adapts to my lips specifically, so there's no 'wrong shade' situation. It's revolutionary honestly. Wearing it now and it's perfect.

First time using a colour-changing lipstick, so I was confused watching it transform on my lips. Thought something was wrong at first, but once I understood the formula it made sense. Now I'm used to it and I actually really like it. The moisturising properties are noticeable — my lips feel properly hydrated. Only giving it four stars because the learning curve threw me initially.

My sister asked me to pick something up for her birthday and I went with this. She's been raving about it ever since — says it's the first lipstick she's found that doesn't smudge when she's out with her mates. Water-resistant, lasts all night, and she loves the whole pH-reactive thing because she never knows what colour she'll get and that's half the fun for her.

Got ready for my cousin's wedding last month and wanted something that would last through the whole day. This did exactly that — eight hours of dancing, eating, drinking, and it was still going strong. The moisturising formula kept my lips comfortable even with all the activity. Genuinely impressed. Definitely buying another shade.

The science behind this is mad. You put it on and watch it shift into a shade that suits your natural lip tone — no guessing, no disappointment. I've got quite warm undertones and most lipsticks either look orange or too blue on me. This one just settles into something that works. Cruelty-free too, which matters to me.

I was worried this would look flat and plasticky, but the natural glossy finish is really elegant. It's not that thick, claggy gloss you get with some products — it's subtle but gives your lips that plump, healthy look. Applied it this morning for work and people have been complimenting it all day. Pairs beautifully with minimal makeup too.

The lipstick itself is cracking — vegan, no parabens, smells nice, and the colour-changing effect is clever. However, delivery took longer than expected, which was a bit frustrating. That said, once I had it in hand, I wasn't disappointed. The moisturising formula with shea butter and hyaluronic acid keeps my lips plump and comfortable all day.

Tested this properly — wore it to work, had two coffees, a full lunch, and kissed my partner hello. Not a smudge, not a rub-off. Eight hours and it still looked decent. The water-resistant formula actually works. Most lipsticks I've tried are rubbish at this, but this one's genuinely brilliant. Worth every penny.

My mother's been struggling to find lipsticks that don't emphasise the fine lines on her lips. Bought her this as she was skeptical about the whole pH-reactive thing, but she's absolutely chuffed with it. Says it's moisturising without feeling like she's wearing a mask, and the colour just works with her natural lip tone. She's worn it three days running now without complaint.

I've wasted so much money on lipsticks that look completely different on me than in the tube. This JaySuing one is mad — you apply it and within about 30 seconds it transforms into this gorgeous shade that's actually flattering on my skin tone. The colour-changing formula is genuine. Been wearing it for two weeks now and it lasts all day without budging, even through lunch and coffee. Doesn't feel heavy either, which I really appreciate.

Bought this for my mum for Christmas and it's been her most-used lipstick ever since. The colour-changing formula creates a shade that suits her perfectly without any guesswork. She's mentioned multiple times how the moisturising formula doesn't dry out her lips, and the water-resistant aspect means it lasts through her entire day.

Got this for my wife and she's become completely dependent on it. The pH-reactive colour-changing formula means she doesn't have to stress about shade selection, and the water-resistant aspect survives her entire day without smudging. The nourishing oils and hyaluronic acid keep her lips soft, and she loves that it's vegan and cruelty-free.

My partner was confused by the pH-reactive aspect at first, but once she understood that the colour adapts to her natural chemistry in about thirty seconds, she was sold. The water-resistant formula is genuinely brilliant, and the moisturising aspect keeps her lips soft. Minor learning curve on the colour-changing effect, but the product itself is excellent.

My girlfriend loved this lipstick so much she's already ordered a second one. The colour-changing formula adapts to her natural chemistry and creates a shade she genuinely loves. The water-resistant aspect is brilliant for her because she works in hospitality and it survives everything. She says the moisturising formula is leagues better than other lipsticks she's used.

I got this for my sister and she's been absolutely raving about it to everyone. The pH-reactive formula creates a bespoke shade that suits her perfectly, and it lasts through her entire day without needing to reapply. She appreciates that it's vegan and cruelty-free, and the water-resistant aspect means it survives her busy lifestyle.

Bought this for my mum as a gift and it's become her go-to lipstick. She's in her sixties and was worried it might feel heavy or emphasise fine lines, but it doesn't. The hyaluronic acid and nourishing oils keep her lips plump without a mask-like feel. The colour-changing formula is perfect because it suits her skin tone exactly.